As writers, the most important marketing tool we have is word of mouth. Today, word of mouth is only limited by your access to social media.
However, most people are not using social media correctly. Plugging your book on social media is a waste of time. If you want to get the most out of social media, you need to understand viral marketing.
WHAT IS VIRAL MARKETING?
"Viral marketing is an idea that spreads--and an idea that while it is spreading actually helps market your business or cause"
The key to effective viral: Create and execute an idea that's intriguing enough to get consumers to interact.
Few things spread faster than gossip. If there was a way you could get hundreds or thousands of people spreading good "gossip" about you, would you be interested?
Viral marketing is normally done in video format. It is easier to spread on Facebook and Twitter. People watch them because they are fun. Most of us are so inundated with advertising that we tune out as soon as soon as it sounds like someone is selling us something.
So stop selling.
Over the next few weeks I'll be giving you some ideas on how to do this. To get you started, here are a few free ebooks on viral marketing brought to you by experts in the field.
Free ebooks on Viral Marketing
Links to Viral Marketing Articles:Viral Marketing Checklist Part 1: Neutrality is Useless
Viral Marketing Checklist Part 2: Surprise Your Audience
Viral Marketing Checklist Part 3: 5 Types of Videos You Should Have on Youtube
Viral Marketing Checklist Part 4: 7 Things You Should be Doing on Twitter
Viral Marketing Checklist Part 5: Keep Your Audience's Attention
Viral Marketing Checklist Part 6: Sharing and Piracy are Good Things
Viral Marketing Checklist Part 7: Connect with Comments
Viral Marketing Checklist Part 8: Restricting Access is Ridiculous
Stand Out! Don't Be Like the Others Includes link to best viral video I've seen in years
Amazon: M Joseph Murphy on Amazon: Paperback and ebook
Smashwords: M Joseph Murphy Author Page on Smashwords
Kobo: M Joseph Murphy Books on Kobo