- too much "buy my book" spam
- failing to connect with target market
- mis-use of goodreads
As soon as my goodreads author profile was finished I looked at Council of Peacocks, alone, unloved on a shelf. I added it to my shelf so there was at least some love for it. Then I came "this close" to recommending it to all my friends.
Such a rookie mistake.
So I started to wonder why I'd suddenly lost my mind.
I did what other people did because it came naturally. It's what "makes sense." However, I also realize that if I do what everyone else is doing I'm never going to stand out. I have to try things that don't make sense. That's what "out-of-the-box" marketing means.
Below is a video for a recent viral marketing campaign. It works incredibly well.
At first it looks like just another funny internet cat video. Which is good. It means people will want to share it. But it's truly a commercial for O2, a UK mobile phone company.
Seeing this video reminded me of how to do marketing properly. I start work on a viral marketing campaign in a few days. I haven't seen anyone do what I'm planning. It means I'll either flop hard or stand out. Sure it's a risk but if there's one thing I know about investment:
If you want to win big you have to risk big.
BOOKS BY M JOSEPH MURPHY:
Amazon: M Joseph Murphy on Amazon: Paperback and ebook
Smashwords: M Joseph Murphy Author Page on Smashwords
Kobo: M Joseph Murphy Books on Kobo
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