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Thursday, December 20, 2012

Marketing 101 - Place (Distribution)



Where can people buy your product? This is an easy one for most authors: book stores and/or online. You may want to consider setting up a Paypal account so that people can buy your book directly from you from your website. Of course, then the challenge becomes getting people to your website to begin with.

For this reason, the easier place to get your book online and into the hands of customer is amazon.com.
If you want your book in the big chain stores my advice is to get an agent and a publisher. That is too much work for a writer to do him or herself. If you want to get to that level of networking you’ll have next to no time to do any actual writing.


As for other places to make your book available, make sure you are at least on Facebook, twitter and Goodreads. You should also have a website or a blog that you update regularly. If you write in a genre, find genre groups and websites online and become an active member. Comment regularly to build your brand. Take part in genre writing contests. Get yourself into genre anthologies - any and all anthologies in your genre. Find writers associations and be an active member.

And if you tell me it’s too much work my answer is suck it up. How much do you want success?

Update: Jan 24, 2013

I've recently become very involved with Smashwords.com. It is extremely user friendly and has an amazing, free guide on formatting your work into an epub. Definitely check it out if you're not on there already.

BOOKS BY M JOSEPH MURPHY:


Amazon: M Joseph Murphy on Amazon: Paperback and ebook
Smashwords: M Joseph Murphy Author Page on Smashwords
Kobo: M Joseph Murphy Books on Kobo

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