My next series of articles on marketing is based on the
marketing mix (also called the 4 Ps). Entire marketing classes could be spent
just going over each of these. I'll be putting a new post up every Thursday on the Marketing Mix.
Firstly, here's a brief video to introduce the concept of the marketing mix (e.g. product, price, place and promotion).
I want to keep these posts short to encourage people to read them. Starting tomorrow I will deal with one one P at a time.
I'll end today with another quick video with Steve Jobs discussing marketing. Well worth the watch.
I wish I had some control over the price of my books. That's a downside of not doing it yourself. But useful advice here and Steve Jobs got something right!!
ReplyDeleteIf nothing else, Steve Jobs was a amazing marketer. If you have no control over the price of the books you can always create extra value through blog postings and customer interactions. The product is not just the book, it is their relationship to the product (e.g. you).
Delete